New site coming soon! In the meantime...
Who I am...
I'm a product builder and age-friendly design thinker with a passion for improving products and services for older adults. I believe that the best products and experiences are co-created with users — especially those who are often overlooked in the design process. Empathy is one of my super powers.
Services...
Early Customer Strategies - developing a strategy and launch plan (I excel at helping to find your first 100 customers!)
User Research - 1-on-1 interviews and group conversations with potential users to identify a customer need
Competitive Landscape Analysis - looking at what other products and services are out there in terms of competition and how to price/position and market your services
Customer Personas - creating 2-3 sample customer profiles with demographics, purchasing behaviors, etc
Product Ideation - brainstorming, prototyping, building, and iterating income-producing products/services
Early Product Refinement - building a minimum viable product (MVP) to test with real users
Group Facilitation - meeting design and facilitation support
