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park cofield user research and group facilitation

Who I am...

I'm a product builder and age-friendly design thinker with a passion for improving products and services for older adults. I believe that the best products and experiences are co-created with users — especially those who are often overlooked in the design process. Empathy is one of my super powers.

Services...

Early Customer Strategies - developing a strategy and launch plan (I excel at helping to find your first 100 customers!)

User Research - 1-on-1 interviews and group conversations with potential users to identify a customer need

Competitive Landscape Analysis - looking at what other products and services are out there in terms of competition and how to price/position and market your services 

Customer Personas - creating 2-3 sample customer profiles with demographics, purchasing behaviors, etc

Product Ideation - brainstorming, prototyping, building, and iterating income-producing products/services 

Early Product Refinement - building a minimum viable product (MVP) to test with real users

Group Facilitation -  meeting design and facilitation support

More about me...

park cofield group facilitation

"Park made every project we worked on better, and the entire team and our partners appreciated his commitment, his energy, his talent, and his attitude."  
- John Zapolski, Alive Ventures, Founder & CEO

What     people say...

“I feel like you just helped me reorganize a closet...  but the closet was my brain!”  
- Cathy Carey, Front Porch Gallery

Let's connect...

©2024 by Park Cofield

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